Spring/Summer 2025
Shown at Jakarta Fashion Week 2025, "City Shift" is a runway collection that merges the polished world of office wear with the bold, expressive spirit of streetwear. Inspired by the changing landscape of work culture, the collection blends the tailored office wear with the more relaxed and edgy elements of streetwear: hooded tailored blazers with oversized silhouettes, sharp trousers with multiple waistbands and a button-down shirt with unexpected cuts and asymmetrical designs.
This collection is all about duality and flexibility, being both professional and playful at the same time. Drawing inspiration from the everyday rhythm of work, the campaign is also “on the move,” much like our daily lives. From walking around the office and sharing laughter with colleagues, to commuting and embracing the ups and downs along the way.
It offers a versatile approach to dressing that adapts seamlessly between work and life. It is a reflection of a new generation that values individuality just as much as professionalism, creating a new meaning on how to dress for the city today.
How It Comes Together
This collection takes 6 months of planning, development, and production, from initial concept to final execution.
At the core of the collection is the fusion of fabrics, textures, and shapes. The color palette contrasts yet complements when styled together, bringing together a range of muted tones in a monochromatically rich way.
A Mix of Both Worlds
Playfulness is explored with intention, to balance bold ideas with a sense of refinement.
By mixing timeless silhouettes with subtle experimentation, the collection stays fresh without feeling excessive. Creating pieces that are both expressive and versatile for everyday wear.